How Matrimonial Profile Descriptions Changed From the Early 2000s To Now


February 28,2020

How Matrimonial Profile Descriptions Changed From the Early 2000s To Now

Matrimonial Profile Descriptions


Matrimonial profile descriptions offer an interesting window to study social media trends and how the matrimonial site like emerged to cope up with these trends.

We noticed a steady change in the information provided in matrimonial profile descriptions like diminishing importance of age and caste vs increasing dominance of education and occupation.

Earlier, Marriage matchmaking was done by references, relatives, families, friends etc. These traditional matchmaking methods were taken over by matrimonial ads in late 90’s and early 2000’s. Even now, these traditional matching methods and matrimonial ads are working, but on a very small scale. Now, the tradition is the latest online matrimonial sites. These online matrimonial sites cover the huge market and it is being used in India on a very high scale. The partner hunting method changes from traditional matchmaking method to newspaper matrimonial ad to online matrimonial sites. Though, traditional matchmaking methods and newspaper matrimonial ads have not vanished yet.

(Why you need vivahsanyog personalised service for perfect matchmaking)

93% of Indians still go for arrange marriage. The matrimonial sites do not reflect fully the reality of India but they show signs of how our country is changing.


What Matrimonial Descriptions Look Like?

Every matrimonial description whether they are looking for a groom or bride. It looks like:-

“30 years old Brahmin boy working in MNC in Gurgaon, looking for a girl of age 26-29 years who is beautiful, well-educated, working with good family background and caste no bar.”


Age Is Just A Number Now?

The average age of a male on online matrimonial sites has gone up from 27.3 Years(2003) to 28.2 Years(2018). The average age of a female on online matrimonial sites has also gone up from 25 Years(2003) to 27 Years(2018). But, the average of females in India is 22 years. An average woman in India gets married at an early age. But we can summarize this by using this fact that urban literate women are marrying late because of the very obvious reasons. They are more focused on higher education and a good career.

One more fact here, which can prove that age is just a number now. In the past around 2003, the number of profiles that mentioned desired age of ‘groom search’ or ‘bride search’ were 25.1%, whereas, in 2018, this number almost fell to 19%. It signifies the diminishing role of age.


Caste Is Old-Fashioned To Talk About?

In India, the caste system is never going to go. But the effect is less now these days. This can be proven by writing some facts here. In 2003, 57.2% of ‘bride search’ and 67.2% of ’groom search’ mentioned in the matrimonial profile descriptions are of the same caste. However, in 2018, the percentage is significantly lower i.e 30.8% in ‘bride search’ and 43.2% in ‘groom search’.

There is one more option which people opt very less in 2003 i.e Caste No Bar. In 2013, people using caste no bar in ‘bride search’ was 25.2% and ‘groom search’ was 16.7%. In 2018, the percentage is significantly higher i.e 53.2% in ‘bride search’ and 43.2% in ‘groom search’.


Socio-Economic Status:- Education & Occupation Is Most Important Now


A few ages ago, age and caste are the first things which have been taken for consideration. But now, the whole scenario changed with the advent of the internet and technology. Now, people look at education qualification and occupation. We are not saying people solely look at occupation and qualification, but these are the most important factors which are taken for consideration.

The percentage of matrimonial profile descriptions mentioning education qualifications increased from 32% in 2003 to 62% in 2018 in both the genders either “bride wanted” or “groom wanted”.



India is still a male dominant society. 70% of men mentioned educational qualifications and 85% of men mentioned their occupation in their matrimonial profile description.

23% of women mentioned their occupation in 2003 goes up to 64% in 2018.


Physical Appearance:- FAIR IS BEAUTIFUL OR NOT

We may use fairness creams to look fairer and we may use some brands to look fair. Although, there is a significant drop in profiles in which bride/groom mentions physical appearance in the partner preference of matrimonial profiles.

Even, Director Ms. SHILPI KOHLI MALIK discussed the same on RAJYA SABHA TV.

Our director was invited as the premier guest for a discussion on “Obsession With Fair Skin In India“, The Pulse at Rajya Sabha TV Channel. You can also view the discussion on youtube.

In the case of “groom wanted”, physical appearance is not given too much importance. But, in the case of “bride wanted” skin complexion has more importance in the matrimonial profiles.

The percentage of matrimonial profiles mentioning the physical appearance of a bride dropped from 19% in 2003 to 11% in 2018. Education and qualification are more important than the skin complexion and height etc. for our new generation(Which is good for our society).

You can view the full discussion on Rajya Sabha TV and our views are beautifully presented by our director.- Click here to watch the full episode

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